There is a lot more to Google Analytics than checking if your website traffic increased or decreased. Google analytics gives you data that if taken under a loop and carefully analyzed, can give insights that will give you a rewarding experience and a better stance for decision-making. Today we will have a look at the numerous reasons as to why analytics are essential to maintaining a thriving online presence.
Before going into the benefits, let us dive into some of the basic features:
- Audience: This report focuses on the users that have accessed your website, specifically the information obtained from the user arriving on your website. It shows whether the user has been on your site before, with what type of device they are accessing your website from, and where they are accessing the website from geographically.
- Acquisition: This determines how a user has arrived at your website, looking at what page they were on before accessing your website. Here the users are placed into different channels such as Paid Search, Organic, Referral, and Social. This allows you to allocate investments accordingly to ensure the success of a channel.
- Behavior: This determines what users have done on your website, showing which landing pages are the most popular, the amount of time the user spends on a specific page, and insights on downloads and site searches.
- Conversions: This allows you to set what is most important to you. You can define certain actions or pages that you hope users will accomplish. This includes ecommerce purchases and related actions.
It’s important to know how your website is performing, but even more so, the insight obtained from the reports of Google Analytics as it can affect budgets, guide development, and influence your strategy. By using Google Analytics, you can optimize your budget allocation because you gain an understanding of what works and what does not.
By understanding how visitors use your website, you can determine what it is that satisfies users. This can be as easy as checking which pages have the highest bounce rates (The percentage of visitors that navigate away from your website without interaction, after viewing only one page) through to in-depth content analysis so that you understand what type of content your users desire.The Conversions and Behavior reports are two of the most useful sections when it comes to understanding how the usability of your website satisfies your users. The Behavior report determines which pages your users most frequently engage with so that you know those with insignificant engagement are in need of further investment. The Conversions reports are excellent to comprehend where your visitors fall out of your conversion process. This helps point out which steps of your conversion process are in need of further optimization. However, the Audience reports also play its role in improving the usability of your website. By understanding which devices are used to access your website, you can ensure your website is compatible to provide the best user experience.
Another significant reason why people use Google Analytics is so that they can see where their traffic is coming from and compare its performance to their competitors. Through the Benchmarking screen, you can compare your traffic statistics with those of your competitors. This will give you an understanding of whether your competitors generate more or less traffic and on what areas changes are required to start improving your own website.
You can fine-tune the analytic settings to deliver information based on your exact requirements. In order to stay relevant and maintain your customer base, ensure to make good use of Analytics!